Mondays, am I right?
allow me to reintroduce myself
Witches, evil queens, good wives + lion cubs,
On Monday, I tried to rebrand, and it didn’t land for a lot of reasons. We all get a case of the Mondays sometimes and leaning into it can be refershing!
Coors Light, on the other hand, had a very intentional Monday mishap. They launched a campaign featuring a deliberate typo, misspelling the word refreshment in ads across the U.S. and Canada. They owned the mistake by introducing limited edition 12-packs labeled Mondays Light, just in time for a Monday we’re all dreading… the Monday after the Big Game! 🏈
Mischief @ No Fixed Address was the brains behind this moment of marketing magic. Here’s what they believe, in their own words:
📌 We are here to make a stir.
Indifference is the enemy; the riskiest thing we can do is be ignorable.
What we say “yes” to shapes us. What we say “no” to defines us.
Kindness is not weakness.
When in doubt, ask: What would you do if you weren’t afraid?
Mischief reminded me how bold ideas can shift narratives.
🎬 Take 2…
Welcome to Unlimited + Evermore.
We’re here to stir things up within ourselves. This is where power meets precision — where we rewrite our stories on our own terms, fueled by curiosity, creativity, and connection.
Why? Because healing is gentle, and it isn't built on violence or logical arguments. It happens slowly and in safe spaces — through music, intentional storytelling, and community support.
Together, we will explore our hardest truths in the silliest ways possible because that’s how real change happens — by unlearning, relearning, and challenging the norms that no longer serve us.
📌 What to Expect
📰 The Newsletter (Substack): Weekly, an email hits your inbox with some info dumping on our latest fixations and a link to a new story. It will always be free, we’ll never share your email, and there are no ads.
💿 Weekly Tracks: Each story uses a song to explore patterns and how they show up in our lives today. If it’s a song that’s new to you, feel free to give it a listen before diving in!
📻 Mixtapes to Connect the Dots: Weekly stories won’t always be linear, because healing isn’t. Once a topic is fully explored, a mixtape drops — a curated series of weekly tracks that tell one cohesive story.
🪩 Spontaneous Dance Parties (Spotify & Socials): Storytellers in Residence curate personal mixtapes to share the soundtrack to their lives with you. Dance with us!
Have an idea to grow our community? Shoot me a message! Let’s rewrite our stories together.
** Always free, no ads + we’ll never share your email. Click here to learn more.
What We’ve Built So Far
This started as a place to scream into the void. No plan, no roadmap — just raw stories about anger, clarity, and the messiness in between.
From those stories, Mixtape 1: Freefall was born. A collection of six tracks (stories) that explored what it means to lose yourself, fall apart, and put the pieces back together on your own terms.
✨ Each track captured a different part of the process:
Part of Your World (Nic’s Version) — Think time.
Pausing to gather and organize your thoughts, exploring the parts of yourself you’ve overlooked.
Mad Woman (Nic’s Version) — Rage.
Harnessing anger and the energy of witches, evil queens, and good wives.
Tired (Daisy’s Version) — Precision.
Learning to sharpen your focus, letting the ducks fall where they may.
I Just Can’t Wait to Be King (Simba’s Version) — Self trust.
Refining your roar, embracing the lion cub within, and learning to trust your own instincts.
Defying Gravity (Taylor’s Version) — Clarity.
Seeing the limitless possibilities.
It’s Called: Freefall (Nic’s Version) — Activation of power.
Falling, rising, and rewriting your story on your own terms.
It wasn’t perfect, but it didn’t need to be. It was real.
What’s Next?
Mixtape 2. I don’t know what it’s going to be yet, but I’d love for you to join the journey! Let’s rewrite our stories together.