Bad Blood in A Minor
Sometimes, you gotta pop out and show.
Witches, evil queens, good wives + lion cubs,
Kendrick Lamar’s words keep me up at night, every night.
It’s been like this since February 9th, but that’s not what I want to talk about today because, as Taylor Swift taught me — strategy sets the scene for the tale.
And while I spend my nights thinking about Kenny’s words, I spend my days thinking about his strategy. Let’s finally talk about the Superbowl Halftime Show!
🫵 Uncle Sam Jackson kicked things off by welcoming us to The Great American Game.
Just sit with that for a second. I shrieked.
🎵 The revolxtion about to be televised. You picked the right time but the wrong guy. 🎶
I stopped breathing. My Irish eyes were smiling.
👻 Suprise! It’s your boy, Chuck E. Cheese!
I started taking notes. Let’s talk about the hustle here because it stops me in my tracks every time. Yes, that chain serves as a visual representation of a Pulitzer-worthy lyric, but what’s more interesting is who designed it.
👑 Kenny did! He also designed his jacket… and everything else!
pgLang is the record label, production house, and creative agency that he cofounded with business partner Dave Free in 2020. They even had “a minor” t-shirts on their website well in advance of the Superbowl. It’s almost as if they’re working in tandem to create an entirely new ecosystem.
It was a mastermind move considering the stunt Kim Kardashian’s ex-husband pulled with his silly little commercial. You could read more about that here, but I wouldn’t. It’s far less engaging than Kenny’s strategic artwork.
Have a forking cup of coffee, Ed! 😝
😜 Sounds like a whisper…
I wanted to link you to the “a minor” t-shirt, but Kenny and Dave are up to something because their website has drastically changed. I’m pretty sure it’s a timeline of every move they’ve made in preparation of whatever comes next.
What an interesting strategy, don’t you think?
I bet moving like this helps Kenny and/or Dave communicate what they’re unable to express verbally. I bet it also allows them to move full steam ahead while organizing their ideas. Maybe they even cracked the code to achieving ikigai together.
Fun fact: Did you know I published Erin Go Brockovich on March 30th, the same day that Kenny released Humble in 2017? Did you also know you’ll never know if that move was intentional?
✨ I can relate to Kenny… haven’t you been paying attention? Also, Taylor Swift wrote a song foreshadowing this moment called Shake It Off.
✨ I even gave you the heads up in Defying Gravity (Taylor’s Version) on January 5th. #22PaperDollsReturn
💃 My favorite part? Serena Williams dancing her way back to full power.
“kendrick bringing out serena williams to crip walk after drake stalked [her] publicly for years… is so wild, that man is the definition of chaotic good.” — an X user
🌭🥇 Hot sauce, mustard and bad blood, y’all.
I dream it, I work hard, I grind til I own it. Don’t you remember? On March 9th, I told you the kettle was on… Do you see my new superpower yet?
PS. You better call Becky with the good hair because I’ve got a Jack Daniels bottle full of glitter in my bag. Do you want the dangerous me or the famous me? This has always been bigger than the dance party. #40acres #amule #faughaballagh 🍀✊
PSS. Click here for this week’s soundtrack — we’re on volume 9. Track 10 is my current mood. I’m the star and the giver. Catch up! 🫶
** Always free, no ads + we’ll never share your email. Learn more here.